So I’m at Starbucks yesterday morning, just trying to drink my coffee in peace, you know? And there’s this guy at the table next to me losing his absolute mind on a phone call. Like, full-on yelling about his website not getting him any customers.
I’m trying to mind my own business, trying to come up with a web design strategy, but the dude is LOUD. And I see his laptop screen from where I’m sitting. His website looks like… I don’t even know how to put it into words. Like if a 1990s GeoCities page had a baby with a Microsoft Word document. It was bad.
So he hangs up, and he’s just sitting there looking defeated. And I’m like… shit, I feel bad for this guy his web design strategy, is non-existent. So I lean over, which I never do because I hate talking to strangers, and I’m like “Hey man, sorry but I overheard. Can I take a quick look at that?”
Turns out he owns two gyms. Good gyms, from what he’s telling me. Been running them for like 8 years. But his website… Jesus Christ. The homepage had this weird slideshow that took forever to load. His web design strategy was bad; you couldn’t find the class schedule without clicking through like 5 pages, and if you wanted to sign up for anything, you had to print out a PDF and mail it in.
MAIL IT IN. In 2025.
I spent maybe 10 minutes just poking around his site and found so many problems with his web design strategy, I stopped counting. This guy’s probably losing thousands of dollars every month because people can’t figure out how to give him money.
That’s my entire job. Finding websites that are accidentally telling customers to go somewhere else it’s heartbreaking, tbh!
God, I hate that term. “User experience.” Sounds so corporate and fancy. Let’s just call it what it is – not making people want to throw their phone at the wall when they visit your website because of a poor web design strategy,
I was working with this dentist a few weeks ago. Really nice guy, great with kids, has this awesome practice. But his web design strategy… was like a maze designed by someone who hates people.
First thing you see when you land on his site? A 3-minute video of him talking about his “dental philosophy.” Nobody wants to watch a 3-minute video to figure out if you clean your teeth. A better web design strategy should give them what they came for and what they need to know, like where you are, when you’re open, and if you take their insurance.
Discover how we can help you transform your brand into a powerful force that resonates with your audience.
Crafting unique visual identities
that capture your brand’s essence and resonate with your target audience.
Stay informed with our newsletter for
the latest updates and insights.
